Who Wants Sex More in Relationships, Men or Women?

© Uwe Krejci/Taxi/Getty Images Sexual myths are made to be debunked. For example, sex doesn’t necessarily get less satisfying as you get older, modern Americans aren’t nearly as promiscuous as their predecessors, and the best time during the day to make love isn’t at night. And, according to a new study, a major myth about gender-based sexual stereotypes just got turned on its head.

Research conducted by Voucher Codes Pro found that 59 percent of women have a desire for more sex than their partner. Traditionally, men, depicted as a tuxedoed-wolf here, are portrayed as having more uncurbed sexual desire than women in popular media. In comparison, just 41 percent of men expressed a want for more sex in their relationship.
The study surveyed 2,383 participants ages 18+ in the U.K. to find these results. The disconnect also led to disagreement a fair amount of the time, as 21 percent of couples stated that they had argued with their partner about sex in the past. (Couples argue way more about this topic than sex, however).
The strife about topics between the covers could stem from the fact that 32 percent of participants thought their spouse was a lazy lover, and 34 percent of couples found there was a 'lack of adventurousness' in their sex lives.
Looking to get your to revamp your sex life? These 31 natural libido boosters are proven to get you and your partner back up to speed.

You may need to put a little more work into it

Think your sex life is over after 40? Hardly—you're just getting warmed up. Here's what to expect when you're getting it on in your fourth decade.
You can thank declines in hormone levels for the fact that you may not be ready to go at a moment's notice. If you're really missing desire, check out ways you can improve your sex life in just one day. 'Both men and women deal with hormone changes in their 40s that can cause changes in sexual arousal, desire and general physical comfort during sexual activity,' says Shannon Chavez, PsyD, CST, a licensed psychologist and certified sex therapist in Los Angeles. 'Changes in hormones may require an increase in stimulation during sexual activity or increased focus on sensual pleasuring in order to get aroused.'

You may be wilder in the sack

                   

Think you're in for the same old, same old if you're in a long-term relationship? Think again—that's just one of the many myths about aging. 'Couples in their 40s are having some of the best sex of their lives—they have more permission and motivation to explore different aspects of sexuality,' Dr. Chavez says. 'Couples may try kink, role play, watch erotica together, open their relationship or try Tantra in their 40s. Couples are more open to exploring at this age due to sexual confidence, a stronger sense of sexual self, desire to make sex more playful, or feeling deeper emotional bonding for more meaningful and passionate sex

You'll need to start paying attention to your heart health

We're not talking about the state of your love life. Your cardiovascular system is key to a thriving sex life. 'A healthy cardiovascular system is essential to sexual functioning,' says Gracie Landes, a licensed marriage and family therapist and certified sexual therapist in New York City. 'Maintaining good physical health is important.' That means keeping up with your cardio, but don't skimp on the strength training, either. You'll have more energy for fun in the sack, and the confidence that comes with looking better always helps—heck, even just going to the gym increases libido.